This is your "all-in-one" Mastermind.com Launch Guide fully equipped with examples, videos & more! To get started, please select what type of product you want to create and you can go from there!
*** When you click ANY of the buttons below it will show/hide a specific section. For example, if you click "Courses" it will display 3 new buttons. If you click "Courses" again, it will hide those same 3 buttons! This is the case for all buttons on the page :)

PHASE 1: CREATION

Required Content
  • Title / Headline
    - This will be the title of your program as well as the first thing people see when they visit your order page.
  • Short Power Statement / Sub Headline
    - This short “Power Statement” will sit right below your title. If you could describe your program in a short yet powerful blurb, what would it be?
  • ​Sales Copy
    - Your sales copy is written to inform your potential students of everything your program has to offer. Click here for a “Starter Template” you can use!
  • ​Thumbnail Image / Trailer Video
    - This is where you will add your program thumbnail or sales video. make it catchy & stand out!
NOT Required!
  • Disclosure
  • "Mastermind Experts"
  • "Max Members"

PHASE 1: CREATION SCREENSHOT

PHASE 1: CREATION EXAMPLES

PHASE 1: COPY EXAMPLES

Name / Headline:
  • Become A Better Photographer: Trust Your Intuition
  • Energy Work - Regain Your Natural Balance & Heal Your Mind, Body & Emotions
  • Killin' It On The Grill: Update your BBQ for the gluten-free family
  • ​Self Care for the Superwoman: The 5 Steps to Being a Healthy Mom
  • ​How To Raise Productive Well Balanced Kids Who Aren’t Addicted To Social Media
  • ​Selling & Serving Coaching Program
  • ​The Launch Lab - 3 Days To Create, Launch & Scale Your Knowledge Business!
  • ​Launch 4 Profits - Create & Sell Your First Course & Make Impact & Profit Today!
  • ​Mindset Mastery - Overcome Every and Any Obstacle Life Throws Your Way!
Short Description / Sub Headline:
  • Brand new course on how to launch & scale your digital product by discovering the next level mindset, strategies and tools to confidently sell what you know in today's NEW world.
  • Brand new course on how to launch & scale your digital product by mastering the framework, marketing & lead generation that can allow you to create a profitable and thriving knowledge business!
  • In 3 fully immersive training days, you'll discover how to launch & scale your digital product by discovering the next level mindset, strategies and tools to confidently sell what you know in today's NEW world.
  • ​Join this weekly coaching program and have me personally teach you every week the steps to creating a successful business that can thrive in both sales & service!
  • ​So how do you get your kids off video games, TikTok & snapchat and get them back into real life activities that empower them? This is the program that makes it all possible. Let's take back control today!
  • This 60 Minute Masterclass will give you the foundation to balancing motherhood and eating healthier, even on the go!
  • ​In this creative self-paced course you will learn how to improve your photos using your Smartphone or DSLR camera. You won't find these techniques in any other photography course! Ages 9-99.
  • Take your spiritual practice to the next level & attune your mind, body & emotions to your soul. This 6-month program combines ancient & modern energy techniques, incl. breath work, healing, chakra tuning, manifestation, & body & space clearing.
  • ​This course is designed to help you become more creative and confident on the grill and in the kitchen. Gluten free cooking is an opportunity to explore new foods and techniques.
Public Description / Sales Copy:
EVERY SECTION BELOW IS 100% OPTIONAL!

Part 1: Powerful Hook
Without the hook, none of your copy will matter. So make sure you lead with an emotion-grabbing statement, question or problem that your ideal client will immediately relate to… so they feel compelled to read the rest of your copy to find the solution!

Part 2: Why Now?
One of the biggest objections you will face with your potential clients is them saying to themselves “I’ll do it later.” Chances are, they won’t do it later. So explain why they MUST take action to enroll in your program NOW by showing them what will happen if they DON’T enroll today. That’s one of the most powerful things you can do in your copy! 

Part 3: Why You?
This is where you explain your mess, your experience, your story… tell your ideal client why you’re the perfect person to teach them about this ONE specific topic. If you can show them that you’ve been through the trial and error and you’ve discovered the quicker, simpler solution to a problem they are facing… they will be WAY more likely to buy from you!

Part 4: What Exactly Will You Learn?
Provide an outline of your course here, but do it strategically… you want to list out your modules as “benefits” so your ideal client can see the “what” and not the “how.” People are far more interested in the solution than they are in the journey to reaching that solution… so make sure you focus on the outcomes they will get in your program and not too much on how they will get there! 

Part 5: Who Will You Learn From or A Letter From Your Instructor
This is your opportunity to write directly to your ideal client and show them your heart. This section can be combined with Section 3 (Why You) or can be a standalone letter where you anchor in why you are so passionate about this, why you would love to serve the person reading this and how you feel you can help solve a problem in their life. 

Part 6: When You Enroll Today You Get:
This is your value stack. List out everything they will get if they sign up now, including bonuses. And just like earlier, make sure you focus more on the benefits or outcomes, and not as much on the features. Then show them why this is such an amazing value, take the risk away by offering a money-back guarantee, and add in urgency or scarcity if you can to push them to act now (offer going away or limited space). 

Part 7: What Others Have To Say About Learning From XYZ
These days, people rely on reviews before they pull out their wallet more than ever before in history. So show your ideal client that they can trust you by letting others do the talking! The best testimonials are the ones that show your ideal client that you solved the same problem they are having, for another person. This proves your credibility in a massive way. 

Part 8: Urgency - Why They Must Enroll Now
Like we mentioned above, urgency is an absolute must and might even be the single biggest factor in making an offer successful. People like to procrastinate but when they know they can’t, it pushes them to take action… so make sure you are being very clear on why they cannot afford to wait. This can look like a limited time offer, a limited number of spots in your program or even discussing the “pain” they will (continue to) be in if they don’t enroll now. 

PHASE 2: THUMBNAILS EXAMPLES

HOW TO MAKE A THUMBNAIL